Kroger & Murray's Strike Cheese Deal

This just in: The Kroger Co., one of the largest supermarket retailers in the U.S., has struck a deal with New York City's Murray's Cheese to help expand Kroger's selection of specialty cheeses. According to the press release, beginning in 2008, Kroger will offer Murray's cheeses in select stores. Kroger's sales in 2006 were in excess of $60 billion, making this announcement hugely important in the world of specialty cheese. If successful, it will signal a giant step in the mainstreaming of fine cheese in this country, and will also encourage other large grocery retailers to follow suit. It is certainly a story to watch as it develops, so stay tuned to for more details!