Annatto and Allergies

A reader writes:

Is there any way for a regular person to influence the food industry (especially cheesemakers)? I am highly allergic to the coloring Annatto--used in most of the yellow colored cheeses (I know there are lots of other yummy non-yellow cheeses out there, but sometimes you just want a good slice of American on a sandwich). I am sure there are other people that have the same problem. I wonder why we have to put Annatto tree bark in perfectly good cheese (and other products too). There is more and more bark going into our foods recently. Is there any way to make it stop?